Most influential fashion brands on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Jul 18, 2024

Specializing in basic underwear, Bananain emerged as the most influential fashion brand in the Chinese market based on an index evaluation of Xiaohongshu brand accounts, scoring 93.89 out of 100 points. Following closely was the fine jewelry brand Qeelin, with a score of 93.25 points.

Most influential fashion brands on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among fashion brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Xiaohongshu.

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Topics

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