Most influential cosmetic brands on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Jul 22, 2024

As of May 2024, Sulwhasoo, a high-end Korean cosmetics brand, was identified as the most influential cosmetic brand on the Chinese social commerce app Xiaohongshu. Based on the brand marketing impact on Xiaohongshu, Sulwhasoo obtained 93.67 out of 100 points in a brand index. Known for their budget-friendly products, domestic brands Colorkey, Proya, and Flortte also made to the top ten chart. 

Most influential cosmetic brands on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among cosmetic brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Xiaohongshu.

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