Most influential home appliance brands on Douyin 2024

Published by
Lai Lin Thomala,
Jul 18, 2024

Dedicated to robot vacuum cleaners and auto-cleaning robots, Ecovacs emerged as the most influential home appliance manufacturer in China in terms of its marketing strategies. According to an index evaluation of Douyin brand accounts in May 2024, the Chinese in-home robotics appliances company received 91.16 out of 100 points in the brand index, followed by its local rivals Vatti and Haier.

Most influential home appliance brands on Douyin as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among home appliance brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.

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Statistics on " Household appliances in China "

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Other statistics that may interest you Household appliances in China

Overview

3

Segment: major household appliances

7

Segment: small household appliances

7

Segment: smart home

4

Leading companies

7

Consumer perspective

3

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Topics

ElectroluxHome appliancesBoschWashing machinesCooking appliances
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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