Most influential automobile brands on Douyin 2024

Published by
Lai Lin Thomala,
Jul 18, 2024

In May 2024, Aion was identified as the most influential automobile brand on Douyin according to an index evaluation. The Chinese electric vehicle manufacturer operated under GAC Group received 95.26 out of 100 points. German automakers Audi, SAIC Volkswagen, and Mercedes-Benz followed closely, representing their strong presence on the Chinese TikTok-equivalent app.

Most influential automobile brands on Douyin as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among automobile brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.

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Statistics on " Automobile sales in China "

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Global market

4

China overview

7

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7

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5

Consumers

4

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Access limited to Free Statistics. Premium Statistics are not included.
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