Most influential personal care brands on Douyin 2024

Published by
Lai Lin Thomala,
Jul 18, 2024

An index evaluating the influence of Douyin brand accounts rated Durex as the most successful brand among all personal care and daily necessity brands. The British condom and personal lubricant manufacturer received a score of 93.57 out of 100 points. Domestic condom brands Jissbon and Six Sex secured the second and fourth positions in the ranking, reflecting the strong presence of the sexual wellness products on the Chinese short video app.

Most influential personal care brands on Douyin as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among personal care and daily necessity brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.

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Statistics on " FMCG in Japan "

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Overview

5

Food and beverages

5

Personal care and cosmetics

4

Other non-food products

4

Major retail channels

4

Consumer spending

6

Shopping behavior

5

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Topics

FMCG market in JapanPersonal care in JapanFood retail in JapanBeauty industry in JapanAlcoholic beverages market in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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