Louis Vuitton was the most successful brand in China's luxury goods market according to a brand index evaluating the overall marketing activities and new store investments in the country. In 2023, the high-end fashion house engaged in numerous marketing initiatives, ranging from store expansion to live events to collaboration and digitalization, giving it a total of 182 brand power points. Dior came in second place with a score of 110, whereas Gucci emerged as an honorable third.
Most successful luxury fashion brands in China in 2023, based on marketing activities index
excluding brand activities related to beauty, skincare, and fragrance
Supplementary notes
The brand power evaluation covers luxury brands' marketing activities and channel expansion efforts in the Chinese market. A total of 953 activities from 104 luxury brands were recorded.
The measurement includes activities in ten main categories: store expansion, brand exhibition, fashion shows, collaborations, sponsorship, creative partnerships, brand ambassadors, visual communication, digital marketing and e-commerce, and other brand activities, such as customization, art installations, pop-up shops, and experiential spaces. The weighting of brand activities varies based on their importance and size.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LuxeCO Intelligence. (May 13, 2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most successful luxury fashion brands in China in 2023, based on marketing activities index ." Chart. May 13, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. (2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index . Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most Successful Luxury Fashion Brands in China in 2023, Based on Marketing Activities Index ." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence, Most successful luxury fashion brands in China in 2023, based on marketing activities index Statista, https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/ (last visited November 19, 2024)
Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph], LuxeCO Intelligence, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
