Louis Vuitton was the most successful brand in China's luxury goods market according to a brand index evaluating the overall marketing activities and new store investments in the country. In 2023, the high-end fashion house engaged in numerous marketing initiatives, ranging from store expansion to live events to collaboration and digitalization, giving it a total of 182 brand power points. Dior came in second place with a score of 110, whereas Gucci emerged as an honorable third.
Most successful luxury fashion brands in China in 2023, based on marketing activities index
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excluding brand activities related to beauty, skincare, and fragrance
Supplementary notes
The brand power evaluation covers luxury brands' marketing activities and channel expansion efforts in the Chinese market. A total of 953 activities from 104 luxury brands were recorded.
The measurement includes activities in ten main categories: store expansion, brand exhibition, fashion shows, collaborations, sponsorship, creative partnerships, brand ambassadors, visual communication, digital marketing and e-commerce, and other brand activities, such as customization, art installations, pop-up shops, and experiential spaces. The weighting of brand activities varies based on their importance and size.
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LuxeCO Intelligence. (May 13, 2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most successful luxury fashion brands in China in 2023, based on marketing activities index ." Chart. May 13, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. (2024). Most successful luxury fashion brands in China in 2023, based on marketing activities index . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence. "Most Successful Luxury Fashion Brands in China in 2023, Based on Marketing Activities Index ." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
LuxeCO Intelligence, Most successful luxury fashion brands in China in 2023, based on marketing activities index Statista, https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/ (last visited July 22, 2024)
Most successful luxury fashion brands in China in 2023, based on marketing activities index [Graph], LuxeCO Intelligence, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1480020/china-leading-luxury-brands-based-on-marketing-activities/
