The popularity of Paris Fashion Week far outstrips the other three world's most known fashion events in China. In the first three months of 2024, the fashion event attracted a staggering 1.7 billion video views on the Chinese short video app Douyin. This is almost twice as many views as the other three major fashion shows, namely Milan Fashion Week, New York Fashion Week, and London Fashion Week, attracted altogether.
Number of Douyin video views of major international fashion events in China in 1st quarter 2024
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Douyin, & Ocean Engine. (May 13, 2024). Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/
Douyin, und Ocean Engine. "Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions)." Chart. May 13, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/
Douyin, Ocean Engine. (2024). Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/
Douyin, and Ocean Engine. "Number of Douyin Video Views of Major International Fashion Events in China in 1st Quarter 2024 (in Millions)." Statista, Statista Inc., 13 May 2024, https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/
Douyin & Ocean Engine, Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/ (last visited September 01, 2024)
Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions) [Graph], Douyin, & Ocean Engine, May 13, 2024. [Online]. Available: https://www.statista.com/statistics/1480004/china-popular-fashion-shows-on-douyin/