Popularity of international fashion weeks on Douyin in China Q1 2024

Published by
Lai Lin Thomala,
Jul 19, 2024

The popularity of Paris Fashion Week far outstrips the other three world's most known fashion events in China. In the first three months of 2024, the fashion event attracted a staggering 1.7 billion video views on the Chinese short video app Douyin. This is almost twice as many views as the other three major fashion shows, namely Milan Fashion Week, New York Fashion Week, and London Fashion Week, attracted altogether.

Number of Douyin video views of major international fashion events in China in 1st quarter 2024 (in millions)

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Special properties

all figures are the minimum values presented in the original report

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