Two-thirds of Chinese luxury goods consumers conducted product research before making a purchase decision for high-end items, according to a survey released in May 2024. Over 40 percent of survey participants looked for product details like parameters, photos, and prices, rankings of similar products, and the new arrivals of the season. One in ten respondents would be interested in information related to the brand's spokesperson or associated key opinion leaders.
Most commonly searched content among consumers in luxury product research in China as of May 2024
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Sohu. (May 28, 2024). Most commonly searched content among consumers in luxury product research in China as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. "Most commonly searched content among consumers in luxury product research in China as of May 2024." Chart. May 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. (2024). Most commonly searched content among consumers in luxury product research in China as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu. "Most Commonly Searched Content among Consumers in Luxury Product Research in China as of May 2024." Statista, Statista Inc., 28 May 2024, https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
Sohu, Most commonly searched content among consumers in luxury product research in China as of May 2024 Statista, https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/ (last visited December 22, 2024)
Most commonly searched content among consumers in luxury product research in China as of May 2024 [Graph], Sohu, May 28, 2024. [Online]. Available: https://www.statista.com/statistics/1479977/china-major-aspects-to-research-before-buying-luxury-products/
