Drivers of customer loyalty in the U.S. 2023, by household income

Published by Statista Research Department, Jul 16, 2024

During a survey among consumers in the U.S.A as of August 2023, 63 percent of those with low income said they preferred a company that offered good products or services. Around 68 percent of middle-income and 69 percent of high-income participants stated the same.

Leading loyalty drivers among consumers in the United States in 3rd quarter 2023, by household income

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Release date

April 2024

Region

United States

Survey time period

Q3 2023

Number of respondents

1,200 respondents

Age group

18 years and older

Special properties

respondents were asked to choose two drivers

Method of interview

Online survey

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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