Xiaohongshu and the likes of online community sites have become the go-to places for luxury advertisers in China. In the first three months of 2024, a total of 2,569 ad creative sets of luxury products were detected on such channels, with Xiaohongshu alone accounting for over 58 percent. Video streaming platforms were another favorite of high-end brands, displaying over 1,700 ad creative groups.
April 2024
China
Q1 2024
According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Luxury market overview
Leading brands
Online marketing
Brand endorsement
Luxury consumers
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
