Distribution of online luxury goods ads in China Q1 2024, by advertiser sector

Distribution of online ad placements of the luxury goods industry in China in 1st quarter 2024, by advertiser sector

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Release date

April 2024

Region

China

Survey time period

Q1 2024

Supplementary notes

According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

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