Leading luxury jewelry brands in online advertising in China Q1 2024

Published by
Lai Lin Thomala,
Jul 16, 2024

In the first quarter of 2024, the Swiss luxury giant Richemont invested heavily in online advertising in China. An online ad placement index listed four brands of Richermont in the ten biggest high-end jewelry advertisers. The online advertising efforts of Van Cleef & Arpels, Cartier, Jaeger-LeCoultre, and Vacheron Constantin were collectively rated at about 50 million in the index points.

Largest luxury jewelry brands in online advertising China in 1st quarter 2024, based on ad placement index

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Release date

April 2024

Region

China

Survey time period

Q1 2024

Special properties

among luxury jewelry and watch brands

Supplementary notes

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

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Topics

RichemontGlobal personal luxury goods industryLuxury watch industryMoët Hennessy Louis Vuitton (LVMH Group)The Kering Group
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