Leading luxury fashion brands in online advertising in China Q1 2024

Published by
Lai Lin Thomala,
Jul 16, 2024

In China, LVMH dominated online advertising spending in the luxury fashion sector during the first quarter of 2024. The online advertising efforts of Louis Vuitton, its flagship brand, were rated at 26.2 million in index points, marking a substantial lead over other brands in this category.

Largest luxury fashion brands in online advertising China in 1st quarter 2024, based on ad placement index

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Release date

April 2024

Region

China

Survey time period

Q1 2024

Special properties

among luxury apparels, shoes, and bags brands

Supplementary notes

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

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Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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