Leading luxury beauty brands in online advertising in China Q1 2024

Published by
Lai Lin Thomala,
Jul 16, 2024

Among all luxury perfumes and cosmetics brands in China, Lancôme invested the most on online advertising in the first quarter of 2024. An online ad placement index rated the French beauty house's online advertising efforts at 144.2 million. L'Oreal's other two brands, Helena Rubinstein and YSL, ranked sixth and seventh, respectively.

Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index

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Release date

April 2024

Region

China

Survey time period

Q1 2024

Special properties

among luxury cosmetics and perfumes brands

Supplementary notes

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

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