Among all luxury perfumes and cosmetics brands in China, Lancôme invested the most on online advertising in the first quarter of 2024. An online ad placement index rated the French beauty house's online advertising efforts at 144.2 million. L'Oreal's other two brands, Helena Rubinstein and YSL, ranked sixth and seventh, respectively.
Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 25, 2024). Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. "Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index." Chart. April 25, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. (2024). Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch. "Largest Luxury Beauty Brands in Online Advertising China in 1st Quarter 2024, Based on Ad Placement Index." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
iResearch, Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index Statista, https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/ (last visited November 21, 2024)
Largest luxury beauty brands in online advertising China in 1st quarter 2024, based on ad placement index [Graph], iResearch, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1479792/china-leading-luxury-beauty-brands-in-online-ad-placement/
