Online ad spend change of luxury goods market in China 2023-2024

Published by
Lai Lin Thomala,
Jul 16, 2024

Luxury goods advertisers in China doubled down on online ad spend in the first quarter of 2024. The first month of the year of dragon saw a 71 percent surge in the online ad spending of luxury products. High-end cosmetics and perfume brands were the major driving force.

Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024

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Release date

April 2024

Region

China

Survey time period

November 2023 to March 2024

Supplementary notes

According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.

Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.

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Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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