Luxury goods advertisers in China doubled down on online ad spend in the first quarter of 2024. The first month of the year of dragon saw a 71 percent surge in the online ad spending of luxury products. High-end cosmetics and perfume brands were the major driving force.
Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024
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Month-over-month growth rate
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According to the source, the luxury goods industry in this statistic includes beauty products, perfume, apparels, luggage, jewelry, watches, and other relevant categories; it excludes wine, spirits, luxury cars, yachts, furniture, home textiles, and other similar items.
Data is based on a daily monitoring of over four hundred mainstream online media brand ads in China, focusing on display and news feed advertising. It excludes search and content marketing ads.
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iResearch. (April 25, 2024). Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. "Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 ." Chart. April 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. (2024). Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch. "Growth Rate of Online Ad Spend of Luxury Goods Market in China from November 2023 to March 2024 ." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
iResearch, Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 Statista, https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/ (last visited July 22, 2024)
Growth rate of online ad spend of luxury goods market in China from November 2023 to March 2024 [Graph], iResearch, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1479780/china-online-ad-spend-change-luxury-goods-industry/
