Wong Lo Kat was the most successful beverage brand on the Chinese short video app Douyin in terms of marketing impact. The Chinese renowned tea drink producer scored 92.67 out of 100 points in a brand influence index on Douyin. Close behind were the milk brands Ambrosial, Coconut Palm, and Shuhua.
Most influential beverage brands on Douyin as of May 2024
The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.
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TopKlout. (July 9, 2024). Most influential beverage brands on Douyin as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/
TopKlout. "Most influential beverage brands on Douyin as of May 2024." Chart. July 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/
TopKlout. (2024). Most influential beverage brands on Douyin as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/
TopKlout. "Most Influential Beverage Brands on Douyin as of May 2024." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/
TopKlout, Most influential beverage brands on Douyin as of May 2024 Statista, https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/ (last visited December 22, 2024)
Most influential beverage brands on Douyin as of May 2024 [Graph], TopKlout, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1479216/douyin-leading-beverage-brands/