A 2023 survey in the U.S. and UK revealed that search engines were the primary online platform for consumers to discover brands and products. Online marketplaces closely followed, with 47 percent of respondents using this channel. Social media was utilized by 43 percent of those surveyed, retail sites by 21 percent, brand websites by 19 percent, and delivery apps lagged with just 4 percent.
Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023
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Salsify. (January 24, 2024). Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. "Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023." Chart. January 24, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. (2024). Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. "Leading Online Platforms for Product and Brand Discovery in The United States and The United Kingdom in 2023." Statista, Statista Inc., 24 Jan 2024, https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify, Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/ (last visited November 21, 2024)
Leading online platforms for product and brand discovery in the United States and the United Kingdom in 2023 [Graph], Salsify, January 24, 2024. [Online]. Available: https://www.statista.com/statistics/1479036/online-platforms-for-product-and-brand-discovery/
