In May 2024, Mala Wangzi was the most successful food brand on the Chinese short video app Douyin in terms of marketing impact. The well-known spicy strip producer in China scored 92.67 out of 100 points in a brand influence index on Douyin. Following closely were the foreign brands Oreo and Stride, each achieving slightly above 90 points.
Most influential food brands on Douyin as of May 2024
The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Douyin.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TopKlout. (July 8, 2024). Most influential food brands on Douyin as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/
TopKlout. "Most influential food brands on Douyin as of May 2024." Chart. July 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/
TopKlout. (2024). Most influential food brands on Douyin as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/
TopKlout. "Most Influential Food Brands on Douyin as of May 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/
TopKlout, Most influential food brands on Douyin as of May 2024 Statista, https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/ (last visited December 22, 2024)
Most influential food brands on Douyin as of May 2024 [Graph], TopKlout, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1479014/leading-food-brands-on-douyin/
