Most influential home appliance brands on Weibo 2024

Published by
Lai Lin Thomala,
Jul 16, 2024

Xiaomi, well-known for its budget-friendly smartphones, led the list of Chinese household appliance brands in terms of marketing effectiveness on Weibo. In May 2024, the brand received a score of 95.22 out of 100 in a brand influence index on the Chinese microblogging site. Local household appliance makers Robam and Haier followed, demonstrating their strong presence as veteran enterprises.

Most influential household appliance brands on Weibo as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among household appliance brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Weibo.

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Statistics on " Household appliances in China "

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Other statistics that may interest you Household appliances in China

Overview

3

Segment: major household appliances

7

Segment: small household appliances

7

Segment: smart home

4

Leading companies

7

Consumer perspective

3

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Topics

ElectroluxHome appliancesBoschWashing machinesCooking appliances
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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