During a late 2023 survey in the United States, approximately 42 percent of responding adult Gen Zers said they found ads on games irritating. That medium also recorded the highest share of irritability among millennial respondents, at 35 percent. On average, according to the same study, most U.S. consumers found irritating ads on mobile apps.
Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation
Characteristic
Gen Z
Millennial
Gen X
Boomer
Silent
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DISQO. (February 1, 2024). Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/
DISQO. "Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation." Chart. February 1, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/
DISQO. (2024). Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/
DISQO. "Percentage of Consumers Finding Advertising on Selected Media Irritating in The United States as of November 2023, by Generation." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/
DISQO, Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/ (last visited August 23, 2024)
Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1478604/irritating-media-advertising-opinion-generation-united-states/