Consumers finding ads on selected media irritating in the U.S. 2023, by generation

Published by
J. G. Navarro,
Aug 15, 2024
During a late 2023 survey in the United States, approximately 42 percent of responding adult Gen Zers said they found ads on games irritating. That medium also recorded the highest share of irritability among millennial respondents, at 35 percent. On average, according to the same study, most U.S. consumers found irritating ads on mobile apps.

Percentage of consumers finding advertising on selected media irritating in the United States as of November 2023, by generation

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Release date

February 2024

Region

United States

Survey time period

November 6 to 13, 2023

Number of respondents

3,004 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

The source does not specify the survey type.

Original question: "On which do you find advertising entertaining, informative, irritating?"

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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