During a late 2023 survey in the United States, approximately 41 percent of responding adult Gen Zers said they found ads on social media informative. Meanwhile, 49 percent of Gen Xers and 50 percent of baby boomers found TV commercials informative. On average, according to the same study, most U.S. consumers found informative ads on TV and social media.
Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation
Characteristic
Gen Z
Millennial
Gen X
Boomer
Silent
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DISQO. (February 1, 2024). Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/
DISQO. "Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation." Chart. February 1, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/
DISQO. (2024). Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/
DISQO. "Percentage of Consumers Finding Advertising on Selected Media Informative in The United States as of November 2023, by Generation." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/
DISQO, Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/ (last visited August 23, 2024)
Percentage of consumers finding advertising on selected media informative in the United States as of November 2023, by generation [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1478603/informative-media-advertising-opinion-generation-united-states/