As of September 2024, approximately 43 percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while 43 percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 47 percent of Gen Xers did so after watching a TV commercial.
Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation
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Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation
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DISQO. (November 11, 2024). Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation." Chart. November 11, 2024. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. (2024). Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of Consumers Seeing An Advertisement on Tv, Social Media, or Websites That Caused Them to Buy a Product in The United States as of September 2024, by Generation." Statista, Statista Inc., 11 Nov 2024, https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO, Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation Statista, https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/ (last visited April 01, 2025)
Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation [Graph], DISQO, November 11, 2024. [Online]. Available: https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
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