During a late 2023 survey in the United States, approximately 43 percent of responding adults said they had watched a TV commercial that caused them to buy a product, while 41 percent reported seeing or hearing an advertisement on social media that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around 62 percent of Gen Zers shopped after seeing a social ad, while 43 percent of millennials did so after watching a TV commercial.
Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation
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DISQO. (February 1, 2024). Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation." Chart. February 1, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. (2024). Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of Consumers Seeing An Advertisement on Tv or Social Media That Caused Them to Buy a Product in The United States as of November 2023, by Generation." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO, Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/ (last visited December 30, 2024)
Percentage of consumers seeing an advertisement on TV or social media that caused them to buy a product in the United States as of November 2023, by generation [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
