During a survey carried out among senior marketing executives from Europe in late 2023, 44 percent of respondents stated that they were actively using artificial intelligence in their work. However, only four percent was confident in their ability to professionally implement AI.
Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023
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Chartered Institute of Marketing. (February 14, 2024). Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. "Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023." Chart. February 14, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. (2024). Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing. "Take-up of Vs. Ability to Use Artificial Intelligence (Ai) among Marketers in Europe as of December 2023." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1478556/use-ai-marketing-europe/
Chartered Institute of Marketing, Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 Statista, https://www.statista.com/statistics/1478556/use-ai-marketing-europe/ (last visited December 21, 2024)
Take-up of vs. ability to use artificial intelligence (AI) among marketers in Europe as of December 2023 [Graph], Chartered Institute of Marketing, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1478556/use-ai-marketing-europe/
