During a 2024 survey, programmatic experts named brand safety and suitability as the leading cause for concern in their work. The deprecation of third-party cookies - abandoned by Google in late July 2024 - ranked second, named by 52 percent of respondents.
Leading concerns among programmatic advertising experts worldwide as of July 2024
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WARC. (August 14, 2024). Leading concerns among programmatic advertising experts worldwide as of July 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478553/programmatic-ad-concerns/
WARC. "Leading concerns among programmatic advertising experts worldwide as of July 2024." Chart. August 14, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478553/programmatic-ad-concerns/
WARC. (2024). Leading concerns among programmatic advertising experts worldwide as of July 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478553/programmatic-ad-concerns/
WARC. "Leading Concerns among Programmatic Advertising Experts Worldwide as of July 2024." Statista, Statista Inc., 14 Aug 2024, https://www.statista.com/statistics/1478553/programmatic-ad-concerns/
WARC, Leading concerns among programmatic advertising experts worldwide as of July 2024 Statista, https://www.statista.com/statistics/1478553/programmatic-ad-concerns/ (last visited December 30, 2024)
Leading concerns among programmatic advertising experts worldwide as of July 2024 [Graph], WARC, August 14, 2024. [Online]. Available: https://www.statista.com/statistics/1478553/programmatic-ad-concerns/
