During a December 2023 survey carried out among brand marketers from Europe, the Middle East, and Africa, 62 percent of respondents stated that they believed digital video advertising was very or extremely effective. Social media topped the ranking, named by 71 percent of responding marketers.
Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format
among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
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Nielsen. (April 30, 2024). Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. "Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format." Chart. April 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. (2024). Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. "Effectiveness of Digital Advertising as Perceived by Marketers in Europe, The Middle East, and Africa (Emea) as of December 2023, by Format." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen, Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format Statista, https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/ (last visited December 21, 2024)
Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1478549/effectiveness-digital-advertising-europe/
