During a 2024 survey carried out in 17 countries worldwide, 60 percent of respondents stated that they believed that influencers were a useful source of information on travel topics. Roughly one in three said the same about political influencers.
Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024
The survey was carried out in the following counries: Australia, Canada, Denmark, France, Germany, Great Britain, Hong Kong, Indonesia, India, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, and the United States.Â
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YouGov. (August 12, 2024). Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478548/usefulness-influencers/
YouGov. "Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024." Chart. August 12, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478548/usefulness-influencers/
YouGov. (2024). Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478548/usefulness-influencers/
YouGov. "Share of Consumers Who Believed Influencers Were a Useful Source of Information on Selected Topics Worldwide as of May 2024." Statista, Statista Inc., 12 Aug 2024, https://www.statista.com/statistics/1478548/usefulness-influencers/
YouGov, Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 Statista, https://www.statista.com/statistics/1478548/usefulness-influencers/ (last visited December 30, 2024)
Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024 [Graph], YouGov, August 12, 2024. [Online]. Available: https://www.statista.com/statistics/1478548/usefulness-influencers/
