During a late 2023 survey, a quarter of responding senior marketers stated that their organization was already running a first pilot using artificial intelligence (AI). Four in 10 said they were in the exploratory and planning phase.
Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023
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European Marketing Confederation. (February 5, 2024). Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023." Chart. February 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. (2024). Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Take-up of Artificial Intelligence (Ai) in Marketing, Sales, and Service in Europe as of December 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation, Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 Statista, https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/ (last visited December 30, 2024)
Take-up of artificial intelligence (AI) in marketing, sales, and service in Europe as of December 2023 [Graph], European Marketing Confederation, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1478530/take-up-ai-marketing-europe/
