Honor has achieved the most effective marketing impact on the Chinese microblogging site Weibo, compared to all consumer electronics brands. The smart device provider scored 96.93 out of 100 points in an index evaluation of Weibo accounts of brands in May 2024. American smartphone producer Motorola was the only foreign brand in the top ten chart.
Most influential consumer electronic brands on Weibo as of May 2024
among computer, communication, and consumer electronics brands
Supplementary notes
The date of release is the date of data access.
The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.
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TopKlout. (July 2, 2024). Most influential consumer electronic brands on Weibo as of May 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/
TopKlout. "Most influential consumer electronic brands on Weibo as of May 2024." Chart. July 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/
TopKlout. (2024). Most influential consumer electronic brands on Weibo as of May 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/
TopKlout. "Most Influential Consumer Electronic Brands on Weibo as of May 2024." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/
TopKlout, Most influential consumer electronic brands on Weibo as of May 2024 Statista, https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/ (last visited December 22, 2024)
Most influential consumer electronic brands on Weibo as of May 2024 [Graph], TopKlout, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1478209/weibo-most-influential-consumer-electronics-brands/
