Most valuable sports brands on Weibo 2024

Published by
Lai Lin Thomala,
Jul 12, 2024

Among all sports brands, Li-Ning, named after and founded by the Chinese world-class gymnast, Li Ning, has reached the most effective marketing impact on the Chinese microblogging site Weibo. The sportswear and sports equipment retailer received 94.27 out of 100 points in an index evaluation of Weibo accounts of brands in May 2024. American brand Skechers and Italian brand Fila followed closely behind.

Most influential sports brands on Weibo as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.

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Statistics on " Sportswear industry in France "

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6

International trade

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