In a 2023 survey, 72 percent of Gen Z respondents stated that they were willing to pay more for sustainable products. In contrast, only 41 percent of Baby Boomer respondents were willing to pay a higher price for a more sustainable product.
Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation
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Rakuten (Rakuten.Today). (March 5, 2024). Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/
Rakuten (Rakuten.Today). "Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation." Chart. March 5, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/
Rakuten (Rakuten.Today). (2024). Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/
Rakuten (Rakuten.Today). "Share of Consumers Willing to Pay More for Sustainable Products in The Asia-pacific Region in 2023, by Generation." Statista, Statista Inc., 5 Mar 2024, https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/
Rakuten (Rakuten.Today), Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation Statista, https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/ (last visited December 23, 2024)
Share of consumers willing to pay more for sustainable products in the Asia-Pacific region in 2023, by generation [Graph], Rakuten (Rakuten.Today), March 5, 2024. [Online]. Available: https://www.statista.com/statistics/1477446/apac-willingness-to-pay-more-for-sustainable-products-by-generation/
