During a 2024 survey among marketing decision-makers worldwide, approximately 91 percent of respondents reported using social media as a marketing channel. Websites and apps recorded the same share. Digital advertisements and email marketing followed closely, each selected by 90 percent of the interviewees. Around 80 percent used direct mail and print ads.
Leading marketing channels according to decision-makers worldwide as of March 2024
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among marketing team leaders, supervisors, managers, directors, CMOs, VPs, or equivalents
Supplementary notes
The source does not specify the survey type.
The source surveyed people in Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway,Poland, Portugal, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
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Salesforce Research. (June 6, 2024). Leading marketing channels according to decision-makers worldwide as of March 2024 [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/
Salesforce Research. "Leading marketing channels according to decision-makers worldwide as of March 2024." Chart. June 6, 2024. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/
Salesforce Research. (2024). Leading marketing channels according to decision-makers worldwide as of March 2024. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/
Salesforce Research. "Leading Marketing Channels According to Decision-makers Worldwide as of March 2024." Statista, Statista Inc., 6 Jun 2024, https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/
Salesforce Research, Leading marketing channels according to decision-makers worldwide as of March 2024 Statista, https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/ (last visited July 08, 2024)
Leading marketing channels according to decision-makers worldwide as of March 2024 [Graph], Salesforce Research, June 6, 2024. [Online]. Available: https://www.statista.com/statistics/1477266/top-marketing-channels-worldwide/
