According to a survey conducted in 2023, paying users on short videos apps expressed the highest interest in content related to traditional culture, popular science, and general knowledge. Over 23 percent of these surveyed users were intended to pay for such short video materials. Paying users accounted for around two-thirds of the user size of short-form video platforms in China.
Trending paid content on short video platforms in China in 2023
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lmtw.com. (December 20, 2023). Trending paid content on short video platforms in China in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/
lmtw.com. "Trending paid content on short video platforms in China in 2023." Chart. December 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/
lmtw.com. (2023). Trending paid content on short video platforms in China in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/
lmtw.com. "Trending Paid Content on Short Video Platforms in China in 2023." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/
lmtw.com, Trending paid content on short video platforms in China in 2023 Statista, https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/ (last visited July 22, 2024)
Trending paid content on short video platforms in China in 2023 [Graph], lmtw.com, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1477161/china-popular-paid-content-on-short-video-platforms/