A survey conducted in 2023 revealed that consumers in China had a generally favorable experience when shopping on short video platforms. Over 80 percent of respondents were satisfied with payment and refund, product range, logistics, and pricing. Customer satisfaction for such purchases was rated 4.04 out of 5.
Consumer satisfaction of short video platform purchases in China in 2023, by metric
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lmtw.com. (December 20, 2023). Consumer satisfaction of short video platform purchases in China in 2023, by metric [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/
lmtw.com. "Consumer satisfaction of short video platform purchases in China in 2023, by metric." Chart. December 20, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/
lmtw.com. (2023). Consumer satisfaction of short video platform purchases in China in 2023, by metric. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/
lmtw.com. "Consumer Satisfaction of Short Video Platform Purchases in China in 2023, by Metric." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/
lmtw.com, Consumer satisfaction of short video platform purchases in China in 2023, by metric Statista, https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/ (last visited August 24, 2024)
Consumer satisfaction of short video platform purchases in China in 2023, by metric [Graph], lmtw.com, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1477156/china-short-video-platform-purchases-customer-satisfaction-by-metric/
