A 2023 survey conducted among the short video platform users in China revealed that competitive pricing could drive sales conversion on such sites. About 44.5 percent of respondents admitted making purchases on short video platforms out of the influence of discount offers. Between April and October 2023, 35.6 percent of users reported buying items averaging under 100 yuan on these platforms.
Major reasons to purchase on short video platforms in China in 2023
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lmtw.com. (December 20, 2023). Major reasons to purchase on short video platforms in China in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. "Major reasons to purchase on short video platforms in China in 2023." Chart. December 20, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. (2023). Major reasons to purchase on short video platforms in China in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com. "Major Reasons to Purchase on Short Video Platforms in China in 2023." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
lmtw.com, Major reasons to purchase on short video platforms in China in 2023 Statista, https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/ (last visited November 21, 2024)
Major reasons to purchase on short video platforms in China in 2023 [Graph], lmtw.com, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1477154/china-reasons-to-purchase-on-short-video-platforms/
