Sake is Japan's national beverage, but only around one in five consumers frequently drink the alcoholic beverage at home. According to a survey conducted in September 2023, home consumption of Japanese rice wine was most common among consumers aged 70 years and older, with 36.3 percent.
Share of people drinking sake at home in Japan as of September 2023, by age group
Sample size of age groups: 20 to 29 years: n=164 30 to 39 years: n=177 40 to 49 years: n=225 50 to 59 years: n=227 60 to 69 years: n=195 70 years and older: n=212
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Brewers Association of Japan. (September 1, 2023). Share of people drinking sake at home in Japan as of September 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. "Share of people drinking sake at home in Japan as of September 2023, by age group." Chart. September 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. (2023). Share of people drinking sake at home in Japan as of September 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. "Share of People Drinking Sake at Home in Japan as of September 2023, by Age Group." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan, Share of people drinking sake at home in Japan as of September 2023, by age group Statista, https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/ (last visited November 21, 2024)
Share of people drinking sake at home in Japan as of September 2023, by age group [Graph], Brewers Association of Japan, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
