Sake is Japan's national beverage, but only around one in five consumers frequently drink the alcoholic beverage at home. According to a survey conducted in September 2023, home consumption of Japanese rice wine was most common among consumers aged 70 years and older, with 36.3 percent.
Share of people drinking sake at home in Japan as of September 2023, by age group
Sample size of age groups: 20 to 29 years: n=164 30 to 39 years: n=177 40 to 49 years: n=225 50 to 59 years: n=227 60 to 69 years: n=195 70 years and older: n=212
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brewers Association of Japan. (September 1, 2023). Share of people drinking sake at home in Japan as of September 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. "Share of people drinking sake at home in Japan as of September 2023, by age group." Chart. September 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. (2023). Share of people drinking sake at home in Japan as of September 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan. "Share of People Drinking Sake at Home in Japan as of September 2023, by Age Group." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/
Brewers Association of Japan, Share of people drinking sake at home in Japan as of September 2023, by age group Statista, https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/ (last visited December 22, 2024)
Share of people drinking sake at home in Japan as of September 2023, by age group [Graph], Brewers Association of Japan, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1476957/japan-share-people-drinking-sake-at-home-by-age/