The sales volume of low-malt beer (happoshu) in Japan amounted to around 591 thousand kiloliters in fiscal year 2021, a decrease from 781 thousand kiloliters in fiscal 2012. Happoshu refers to beer-like beverages with a malt content below 50 percent in Japan. The low-malt beverage was considered a cheaper alternative to beer until tax rates were raised on malt beverages. This resulted in a significant decline in sales in the previous years.
Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters)
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Other statistics that may interest you Alcoholic beverages industry in Japan
Overview
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Production
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Sales
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- Premium Statistic Liqueur sales volume in Japan FY 2012-2021
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Imports
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Major manufacturers
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NTA (Japan). (July 7, 2023). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters) [Graph]. In Statista. Retrieved May 30, 2024, from https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters)." Chart. July 7, 2023. Statista. Accessed May 30, 2024. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). (2023). Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters). Statista. Statista Inc.. Accessed: May 30, 2024. https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan). "Sales Volume of Low-malt Beer (Happoshu) in Japan from Fiscal Year 2012 to 2021 (in 1,000 Kiloliters)." Statista, Statista Inc., 7 Jul 2023, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/
NTA (Japan), Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters) Statista, https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/ (last visited May 30, 2024)
Sales volume of low-malt beer (happoshu) in Japan from fiscal year 2012 to 2021 (in 1,000 kiloliters) [Graph], NTA (Japan), July 7, 2023. [Online]. Available: https://www.statista.com/statistics/1172397/japan-low-malt-beer-sales-volume/