According to a 2023 survey, 82.1 percent of users from China have made purchases on short video platforms. Daily necessities were the most popular items across all categories, with 39.2 percent of respondents reporting they had bought them.
Popular product categories purchased on short-video platforms in China in 2023
Characteristic
Share of users
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lmtw.com. (December 20, 2023). Popular product categories purchased on short-video platforms in China in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/
lmtw.com. "Popular product categories purchased on short-video platforms in China in 2023." Chart. December 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/
lmtw.com. (2023). Popular product categories purchased on short-video platforms in China in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/
lmtw.com. "Popular Product Categories Purchased on Short-video Platforms in China in 2023." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/
lmtw.com, Popular product categories purchased on short-video platforms in China in 2023 Statista, https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/ (last visited July 22, 2024)
Popular product categories purchased on short-video platforms in China in 2023 [Graph], lmtw.com, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1476735/china-poular-product-types-purchased-on-short-video-platforms/
