U.S. direct mail ad spend growth rate 2019-2030

The ad spending change in the 'Direct Mail Advertising' segment of the advertising market in the United States was forecast to continuously decrease between 2024 and 2030 by in total 1.5 percentage points. According to this forecast, in 2030, the ad spending change will have decreased for the sixth consecutive year to 1.21 percent.

Find further information concerning the ad spending in the 'Search Advertising' segment of the advertising market in the United States and the ad spending in the 'Traditional TV Advertising' segment of the advertising market in Israel.

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Annual change in direct mail advertising spending in the United States from 2019 to 2030

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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