Revenue in the search advertising segment of the advertising market United States 2020-2030

The ad spending in the 'Search Advertising' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 99.1 billion U.S. dollars (+72.31 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 236.16 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Search Advertising' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom and the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in Switzerland.

The Statista Market Insights cover a broad range of additional markets.

Revenue in the search advertising segment of the advertising market United States from 2020 to 2030 (in billion U.S. dollars)

Characteristic	In billion U.S. dollars
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

More information

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

Citation formats