Expected shifts in marketing spending in China 2024, by medium

Published by
Lai Lin Thomala,
Dec 20, 2024

In China, mobile internet has increasingly attracted more advertisers compared to other marketers channels. According to a survey, 55 percent of advertisers intended to increase their spending in mobile internet advertising in 2024. Meanwhile, traditional channels such as radio and print ads are anticipated to become less appealing, with over 60 percent of advertisers planning not to invest in them.

Expected changes in marketing budgets in China in 2024, by medium

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Sources

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Release date

December 2023

Region

China

Survey time period

2023

Number of respondents

257 respondents

Special properties

among advertisers

Method of interview

Face-to-face interview, online survey

Supplementary notes

Original question: How will your company's marketing spending in the following categories change in 2024? (Multiple answers are possible)

Percentages exceeding 100 percent or not summing to 100 percent are probably due to rounding.

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