With the rapid evolution of advertising platforms in China, advertisers face a complex decision-making process when selecting the most suitable options. According to a survey conducted in 2023, half of advertisers identified the primary obstacles as measuring and verifying performance, as well as the difficulty of enhancing marketing ROI.
Primary obstacles in selecting advertising channels among advertisers in China in 2023
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36Kr. (December 19, 2023). Primary obstacles in selecting advertising channels among advertisers in China in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/
36Kr. "Primary obstacles in selecting advertising channels among advertisers in China in 2023." Chart. December 19, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/
36Kr. (2023). Primary obstacles in selecting advertising channels among advertisers in China in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/
36Kr. "Primary Obstacles in Selecting Advertising Channels among Advertisers in China in 2023." Statista, Statista Inc., 19 Dec 2023, https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/
36Kr, Primary obstacles in selecting advertising channels among advertisers in China in 2023 Statista, https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/ (last visited December 22, 2024)
Primary obstacles in selecting advertising channels among advertisers in China in 2023 [Graph], 36Kr, December 19, 2023. [Online]. Available: https://www.statista.com/statistics/1474586/china-advertiser-challenges-in-media-channel-selection/
