Primary hindrances in selecting ad channels among advertisers in China 2023

Published by
Lai Lin Thomala,
Jun 20, 2024

With the rapid evolution of advertising platforms in China, advertisers face a complex decision-making process when selecting the most suitable options. According to a survey conducted in 2023, half of advertisers identified the primary obstacles as measuring and verifying performance, as well as the difficulty of enhancing marketing ROI.  

Primary obstacles in selecting advertising channels among advertisers in China in 2023

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Release date

December 2023

Region

China

Survey time period

2023

Number of respondents

257 advertisers

Supplementary notes

Survey question: What are the main challenges that you face in marketing when it comes to selecting the channels? (Multiple selections are allowed.)

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