Perceived mobile phone brand satisfaction South Korea H2 2011-H2 2023

Published by
Jang Seob Yoon,
Jun 19, 2024

According to a survey carried out in South Korea in 2023, around 81 percent of respondents using an Apple iPhone were satisfied with their product. Despite showing a higher level of preference, Samsung users answered to have a comparatively lower degree of satisfaction.

Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023

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Source

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Release date

June 2024

Region

South Korea

Survey time period

H2 2011 to H2 2023

Number of respondents

over 33,000 mobile users each year

Age group

14-64 years

Method of interview

Online Access Panel

Supplementary notes

Original question: "Considering the design, functions, performance, manufacturer's brand image, customer service, etc., how (un)satisfied are you overall with your current mobile phone?"

The release date used here is the date of data access.

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Smartphone market in South KoreaSmartphone usage in South KoreaDisplay industry in South KoreaMobile gaming in South KoreaConsumer electronics in South Korea
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