Preferred mobile phone brand South Korea H1 2010-H1 2022

Published by
Jang Seob Yoon,
Jun 19, 2024

According to a survey carried out in South Korea in 2022, around 55 percent of respondents wanted to purchase a mobile phone from Samsung Electronics. Another 30 percent preferred products from the U.S. manufacturer Apple instead.

Preferred mobile phone brand in South Korea from first half 2010 to first half 2022

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Release date

June 2024

Region

South Korea

Survey time period

H1 2010 to H1 2022

Number of respondents

over 33,000 mobile users each year

Age group

14-64 years

Method of interview

Online Access Panel

Supplementary notes

Original question: "From which brand would you like to purchase the most?"

The release date used here is the date of data access.

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Smartphone market in South KoreaSmartphone usage in South KoreaDisplay industry in South KoreaMobile gaming in South KoreaConsumer electronics in South Korea
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