According to a survey carried out in South Korea in 2023, around 81 percent of respondents using an Apple iPhone were satisfied with their product. Despite showing a higher level of preference, Samsung users answered to have a comparatively lower degree of satisfaction.
Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023
Original question: "Considering the design, functions, performance, manufacturer's brand image, customer service, etc., how (un)satisfied are you overall with your current mobile phone?"
The release date used here is the date of data access.
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Consumer Insight. (June 18, 2024). Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/
Consumer Insight. "Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023." Chart. June 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/
Consumer Insight. (2024). Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/
Consumer Insight. "Perceived Mobile Phone Brand Satisfaction in South Korea from Second Half 2011 to Second Half 2023." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/
Consumer Insight, Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023 Statista, https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/ (last visited November 21, 2024)
Perceived mobile phone brand satisfaction in South Korea from second half 2011 to second half 2023 [Graph], Consumer Insight, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1474278/south-korea-mobile-phone-brand-satisfaction/
