Influencers with various follower counts distributed rather differently on different social media platforms in China. In 2023, first-tier key opinion leaders (KOLs), those with over 10 million followers, accounted for about 6.7 percent of the Weibo influencer accounts. The micro-blogging site had the lowest share of micro influencers. On the other hand, key opinion customers (KOCs) held over 70 percent share of the Xiaohongshu accounts with up to 500,000 followers.
Distribution of influencers on selected social media platforms in China in 2023, by follower size
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QuestMobile. (March 26, 2024). Distribution of influencers on selected social media platforms in China in 2023, by follower size [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of influencers on selected social media platforms in China in 2023, by follower size." Chart. March 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. (2024). Distribution of influencers on selected social media platforms in China in 2023, by follower size. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of Influencers on Selected Social Media Platforms in China in 2023, by Follower Size." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile, Distribution of influencers on selected social media platforms in China in 2023, by follower size Statista, https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/ (last visited December 22, 2024)
Distribution of influencers on selected social media platforms in China in 2023, by follower size [Graph], QuestMobile, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
