In 2023, China's out-of-home (OOH) advertising had a 91.6 percent normal display rate. Duplicate, missing, or wrong ad displays can arise due to various technical and human errors, such as scheduling errors, transmission failures, and files mismanagement.
Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023
covering ads displayed on OOH LED screens, high-speed railway stations, elevator TV screens, elevator posters, cinemas, metro stations, airports, and other OOH ad channels
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Website (gridsum.com), & China Advertising Association. (March 15, 2024). Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), und China Advertising Association. "Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023." Chart. March 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), China Advertising Association. (2024). Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com), and China Advertising Association. "Distribution of Valid and Invalid Displays on Digital Out-of-home Advertising in China in 2023." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
Website (gridsum.com) & China Advertising Association, Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 Statista, https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/ (last visited December 22, 2024)
Distribution of valid and invalid displays on digital out-of-home advertising in China in 2023 [Graph], Website (gridsum.com), & China Advertising Association, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/1473063/china-invalid-display-share-on-digital-out-of-home-advertisement/
