Invalid traffic share on digital ads in China 2023, by device

Published by
Lai Lin Thomala,
Jun 14, 2024

In 2023, about 23.9 percent of digital ads in China were found to be invalid. PC recorded the highest share of invalid ad traffic: around 28 percent of ad impressions and almost a quarter of ad clicks were either fraudulent or accidental. 

Share of invalid traffic on digital advertising in China in 2023, by device

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Release date

March 2024

Region

China

Survey time period

2023

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covering ads on digital media, social media, web

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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