Invalid traffic share on digital ads in China 2023, by selected industry

Published by
Lai Lin Thomala,
Jun 14, 2024

In 2023, about 23.9 percent of digital ads were found to be invalid. The FMCG (fast-moving consumer goods) industry experienced the highest share of invalid ad traffic: almost a third of ad impressions and over a quarter of ad clicks were either fraudulent or accidental. 

Share of invalid traffic on digital advertising in China in 2023, by selected industry

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Release date

March 2024

Region

China

Survey time period

2023

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covering ads on digital media, social media, web, and OOH monitors

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