The reduction of invalid traffic has been observed in China's digital advertising. In 2023, less than a quarter of ad impressions and clicks were intentionally fraudulent or accidental, representing an improvement of around 10 percentage points compared to the level in 2019.
Share of invalid traffic on digital advertising in China from 2019 to 2023
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Website (gridsum.com), & China Advertising Association. (March 15, 2024). Share of invalid traffic on digital advertising in China from 2019 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/
Website (gridsum.com), und China Advertising Association. "Share of invalid traffic on digital advertising in China from 2019 to 2023." Chart. March 15, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/
Website (gridsum.com), China Advertising Association. (2024). Share of invalid traffic on digital advertising in China from 2019 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/
Website (gridsum.com), and China Advertising Association. "Share of Invalid Traffic on Digital Advertising in China from 2019 to 2023." Statista, Statista Inc., 15 Mar 2024, https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/
Website (gridsum.com) & China Advertising Association, Share of invalid traffic on digital advertising in China from 2019 to 2023 Statista, https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/ (last visited December 22, 2024)
Share of invalid traffic on digital advertising in China from 2019 to 2023 [Graph], Website (gridsum.com), & China Advertising Association, March 15, 2024. [Online]. Available: https://www.statista.com/statistics/1473051/china-invalid-traffic-share-on-digital-advertisement/
