It is common for brands to find it challenging to unify the massive amounts of customer data collected across all channels and touchpoints. According to a 2023 survey conducted among marketing associates in Hong Kong, 70 percent of respondents identified the lack of combined marketing and data analysis talents as the primary hindrance to effective customer data utilization.
Challenges arising in using customer data among brands in Hong Kong in 2023
This question was phrased by the source as follows: ”What challenges do brands need to overcome to make the most of customer data?"
Among the respondents, 22.73 percent were male, 56.82 percent were female, and 20.45 percent did not want to disclose their age. In terms of age, 6.82 percent were under 30 years old, 68.18 percent were between 30 and 45 years old, and 25 percent were over 45 years old.
The source has only provided the gender and age distribution of the respondents, the exact sample size was not given.
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Website (fimmick.com). (November 20, 2023). Challenges arising in using customer data among brands in Hong Kong in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/
Website (fimmick.com). "Challenges arising in using customer data among brands in Hong Kong in 2023." Chart. November 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/
Website (fimmick.com). (2023). Challenges arising in using customer data among brands in Hong Kong in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/
Website (fimmick.com). "Challenges Arising in Using Customer Data among Brands in Hong Kong in 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/
Website (fimmick.com), Challenges arising in using customer data among brands in Hong Kong in 2023 Statista, https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/ (last visited December 22, 2024)
Challenges arising in using customer data among brands in Hong Kong in 2023 [Graph], Website (fimmick.com), November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1472940/hong-kong-customer-data-usage-challenges-among-brands/
